Stay One Beat Ahead with Drench water.

Or in other words, stay hydrated and on top of your game.
Britvic owned drinks company Drench required a digital campaign to support their latest TV commercial. The spot showed a goldfish turning super-smart when immersed in Drench water. Drench's strategy existed around the fact that water bis good for the brain. It boosts your reaction time and keeps you alert.

An augmented motion-sensored game called One Beat Ahead, along with an on-pack promotion. Hold your bottle up to a screen and see the Drench goldfish swim right out. Participants had to burst bubbles in the augmented fish tank with their head, staying 'One-Beat-Ahead' of our smart goldfish.

Concept, Copywriting, Art Direction.