Lucozade Sport is for the Home Nations only. Our competitors can try and fool us but they won't get their hands on the stuff.

Lucozade Sport's big idea for the Rugby World Cup hosted in Britain was to ban the drink from our competitors. A TVC showed competing athletes pretending to be British in an attempt to defy the ban.

We created these short films to support the comms on our social channels showing superstar rugby players behind the scenes doing everything in their power to hide their identity and get their hands on Lucozade Sport.