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Seth Jones

Creative Director, Art Director, Copywriter, Coach

  • Work
  • About

Lidl Christmas Bear

Helping the accidentally famous Lidl Bear, get even more famous.

Lidl’s Christmas ad sees a teddy bear unintentionally rise to fame and become the brand’s mascot. We used every social channel available (even BeaReal) to elevate his celebrity status even further.

AR snap filter, BeReal content, TikTok challenge, Twitter sponsored like, Instagram and FB carousels, YouTube Reaction videos, social gifs.

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