The world's biggest Finger Breaking Contest.

A worldwide University tournament to find the best finger breakdancer. Leveraging the success of famed YouTube 'fingerbreaker' Lilach Chen, participants could apply for their own BC1 mini-kits, including backdrops and stages and learn the moves on a special tricktionary site featuring BC1 B-boy champion Lilou himself.

Concepts and storyboards for the global campaign. The design development and production was done by Red Bull Media House and Archrival.