Reverse the jersey of your favourite NBA team to show your hatred for racism and your love for the game.
A social-media campaign. A stand against racism in sports.
Following the racist comments from L.A Clippers owner Donald Sterling, the Clippers players reversed their jerseys to make a stand against their owner and the organisation. Other NBA basketball teams followed suite as an act of solidarity and started to take to the floor with reversed jerseys.
The social media campaign encouraged fans to change their cover photos to a reversed NBA jersey, showing their allegiance to their favourite team and their disapproval of racism.